The Grommet & General Assembly Boston present 'Humanizing Your Brand' featuring Us!
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DECEMBER EVENTS!
CommentWe're really excited to wrap up our first year in business with these three wonderful events . . . We couldn't have asked for a better year! We hope to see you before the year ends at either our panel discussion OR one of our last markets of the holiday season! xo
shop our 5 HOLIDAY POP-UPS & winter MARKETS AROUND TOWN
Commentjoin us for our first holiday season!
Mark you calendar! We're ending our first year (wow, 2015 is flying by!) with 5 amazing holiday pop-ups around Boston with brands we love, fellow artisans and thoughtful makers—all local and incredibly talented.
From Charlestown's Smudge Ink letterpress to National "sourcebook", Remodelista, (this will be their very first New England Market) discover Boston's best creative small businesses and shop local this season . . . You really can't go wrong.
Click image for event details + scroll down for a partial list of those who will be joining us.
Photo by Arielle Doneson
In good company: Elizabeth Benotti, Angela Liguori Studio Carta, Susie Pilgram Waters, Salt Cellar Shop, Leveret & Hare, Wild Folk Studio, 8Knots, EHChocolatier, Albertine Press, Black Point Mercantile, Bob's Your Uncle, Morgan & Milo, Brothers Artisan Oil, Nine Five Ltd., Taylor Ceramics, Coral & Tusk, NIHO Candles, Templeton General, The Bonnie Bracelet, Patch NYC DeRoucheau Handmade Knits, Pikku, The MAINE BLANKET, live music from Fine & Dandy Trio and more . . . This is what dreams are made of.
See you at one (or all) of our local Holiday events!
A letter from us: Introducing our Fall Collection & Sharing our Growth
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October 1, 2015
Dear Friend & Loyal Fan,
We are excited to share that we just launched a brand new collection and posted 12 new small-batch sets up on our online shop. This collection is inspired by the natural beauty of Indian Summers in New England. Unexpected pairings of a warmer color palette with our crisp, clean found fabrics make this collection perfect for Fall suppers, picnics on the lake, and cozy fireside meals.
Since launching The Everyday Napkin only 10 months ago, we have grown beyond our wildest dreams. We are in seven local shops, including two West Elms in Massachusetts, and our online shop has reached fans across the country. This has challenged us to work through a growth spurt!
With this new collection you will find a couple adjustments that improve our product and our business. After using our napkins and seeing them in the hands and homes of all of you, The Everyday Napkin is now 7 inches. Our original size directly resembled that of a white paper napkin, but by increasing our dimensions slightly, our napkins are more functional and comfortable to use every day.
You will also notice our price has changed. It’s important for us to be working towards being a more healthy and sustainable company. This means not only covering our costs, but being able to invest back into our business, our ideas, our customers and ourselves. This increase allows us to grow our team and continue to hand make our product locally, right here in our Boston studio. Quality, care and attention to detail will always be a priority to us.
What started off as a simple idea has grown into a vision we are truly passionate about. We owe so much to our fans who believe in our product and our goals: cut back on waste, keep life simple, and make beautiful, functional everyday products. Thank you for being a part of this great journey and thank you for your business.
Happy Fall and we hope you enjoy our new collection!
headlining on the front + main blog: the everyday napkin now at one of 12 new west elm locals!
Commenthello west elm burlington!
When West Elm contacted us earlier this year to sell at West Elm Fenway in Boston, we were over the moon. I have loved West Elm's style, aesthetic and position in the market for years. Their products have been perfect for my first home which I bought almost five and a half years ago.
Fast forward to earlier this month, we received an order for our exclusive West Elm Collection from West Elm Burlington! We were equally excited to be invited to be a part of the only other West Elm in Massachusetts and their wonderful collection of makers we have come to meet and love.
Then last week Front & Main, the blog of West Elm, announced that they were opening 11 other LOCAL shops, "each [featuring] an expertly curated selection of handmade home goods and gifts from local artisans and craftspeople." - West Elm
Dying to know if there is one opening hear you? Scroll down to see the full list of cities!
Check out one of our favorite shots used to feature us in the article!
I love how our Everyday Napkins (these are sold only at West Elm) live with their natural Textured dishware—perfect for any sized meal :)
And that's not all we are thrilled share . . . To celebrate, each West Elm LOCAL is hosting a Launch Event! Get the chance to meet and support your local makers!
join
THE EVERYDAY NAPKIN & our FELLOW LOCAL MAKERS
at west elm burlington
FOR #westelmlocal launch event!
October 1st 6 to 9pm
West Elm Burlington
Wayside Commons, Burlington, Mass.
#westelmlocal
xo
simplifying your life with the everyday napkin
CommentWhen we first came up with the idea of The Everyday Napkin, we weren't preaching eco living. We were talking about its ease of use and compact size making it a great home goods product for small spaces and city living. They stack nicely on your counter vs. taking up draw or closet space in your kitchen.
Over the past 8 months as our business as grown, we started to highlight the environmental benefits of The Everyday Napkin. Less paper, less landfill waste. Did you know you use on average between 2,400 and 3,000 paper towels a year? Just think twice when you go for a paper towel. Less material, less excess. Did you know we use remnant fabric we find in bulk instead of using unnecessary energy to produce our own?
Today, after our mini photoshoot with Lara Woolfson of Studio Nouveau for our West Elm LOCAL Collection, I thought more about how living should be easy, kind, simple and stylish. I know, for most of us, this is not the case. Our days are consumed with just the opposite—noise, distractions, excess and stress. And often times, products that promise to make life easier make life more complicated.
How we live is directly impacted by the choices we make. Simplifying your life can range from "unplugging" to being OK with imperfect or freezing meals for another day. Let's start with creating a home that inspires you to unwind and makes space for you to redirect your energy.
In the past we stocked the paper, cocktail and traditional, over-sized cloth napkin in our home. From the feedback of our customers, it's for all the reasons why we love The Everyday Napkin that is resulting in a smarter, more simple (yet still stylish) way of live. Our cloth napkins are perfect for every day at any time of day without thinking twice about it. Our simple design and touch of color, transition from breakfast to afternoon snack, lunchtime to dinnertime, and are equally fit for entertaining and celebrating. The Everyday Napkin is like your favorite go-to outfit that takes you from day to night.
A simple home; a better you. Streamline your life and then love the way you live again.
x,
Kathryn
Photography by Lara Woolfson, Studio Nouveau
